Blog, Chirosecure Live Event December 15, 2020

Social Media Marketing & Follow Up

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Welcome to ChiroSecure’s Empowering Women in Chiropractic the Facebook live show for successful women by successful women. Proving once again, women make it happen. Join us each week as we bring you the best in business growth, practice management, social media, marketing, networking leadership, and lots more. If it’s about women in practice and business, you’ll hear it here. [inaudible] now join. Today’s host Dr. Julie McLaughlin, as she talks, learning, living, and teaching. And now here’s Dr. Julie. Welcome everybody. Welcome piracy cares, empowering women.

I am super, super excited that you’re all joining us here today. And first off I want to thank, ChiroSecure for doing this. They are an amazing, an amazing company, and they bring so much education to our profession. They have done just so many of these, and it’s amazing. So on Facebook, everybody let’s give them some little hearts. Let’s give him some love, some thumbs up, and now let’s show Kira secure how much we appreciate them for bringing us all this great content. And so I have a wonderful guest today. Her name is Casey Whatley and she is, um, uh, manageable marketing. And she is going to be talking with us about social media marketing and the importance of followup. So welcome Casey. I am so glad you’re here. Thank you.

So Casey, tell me a little bit about what, what we’re going to be talking about today. Sure. So a lot of people are very capable of doing social media and getting a good following online, um, having a good online presence. But the problem is, is that many people invest a ton of money in this, but get no real return on, on their investment. So they’re not getting the ROI that they want from their investment. Um, so follow-up, and that the keys to how all that works is what I’m going to be discussing today. That’s great. So you have some slides to share with us. I do on well, let’s get started.

So again, we’re going to be talking about social media marketing and follow-up and how to actually get an ROI on your social media leads. So why social media is important to any practice? So as we all know, social media has grown in leaps and bounds. And especially since we’ve all been, uh, closed into our, in our houses for quite some time, social media has taken off. And, um, there are a lot of leads that come from social media, but when it comes to the follow-up not a lot happens. So you may get the people to come in and convert to a program or to do a treatment, but there’s a lot more to be had that than just that one person that was just adamant about actually visiting your office. Right?

So social media is a lot of social stuff where we, we talk and things teach other, but we want it to convert into actual patients or clients coming into the office.

Right. And you want to make sure that your brand is known on social media. Um, we all have our own personalities and things. And as you promote your brand and your personality comes out on social media, the more people follow you, the more people increase your revenues just because they know who you are and they like your personality that you’ve shown on social media.

Yeah. That’s awesome. That’s awesome.

And so again, why social media is so important? So social media usage is a, one of the most popular online activities in 2020, over 3.6 billion people were using social media worldwide, and a projected number to increase the 4.41 billion by 2025. So it’s,

I think the pandemics helped us help us be a little bit more on those apps, right? Because we’re at home, what are we going to do? Right.

Absolutely. I mean, you know, we have the, uh, zoom Thanksgivings, the zoom, uh, Christmas holidays. So people are definitely using this more when you can’t, uh, and as they’re scrolling through and they’re trying to keep up with their family and stuff, is the opportunity for your practice to be in front of them. Absolutely. Okay. And, uh, make a lasting impression. So when your ads are coming up on their social media or your posts, you’ve only have a 2.6 seconds to make that initial connection, to get them to take a look at your page, to take a look at your ads, to see what you’re doing. And then they typically only stayed on the site if you redirect them to a website or to a page for a total of 20 seconds. So you have to make a big deal quick, fast, and in a hurry, right? So we got, we

Got to catch their attention, and then we got to keep their attention enough that they can make a decision on what they’re going to do with us. Right?

Correct. And, um, so you have to make the most of your social media and be able to provide quick follow-ups. So there’s multiple social media channels. You need a presence on the ones that are relevant to your practice, um, an automated customer service, meaning when someone wants to submit an inquiry to your practice, then you have to have some things set up automatically that are going to take that followup and that before you can get to them, then once you’re able to get to them, then you want to place a call, send a text message, follow up with them personally, not necessarily you as the practice owner, but you want to make sure that someone is doing that. Follow-up for you. You want to have a customer relationship manager, a CRM in place, so you can manage what’s going on with these people. And then you want to do even more follow-up. So one touch is not going to get you very much. You have to do it multiple times.

Yeah. The details are in the follow-up aren’t there.

Oh, the followup is everything. So many people have a wonderful social media and a social media following, but they don’t know what to do when they actually get the leads.

Yeah. So just a quick, easy thing that docs could do, um, who are on social media. If they wanted to have a really simple way to follow up with people right now, what would you recommend?

For starters? I would recommend one that they set up the automated messaging on their pages, so that they’re going to, it made the patient, the customer is going to immediately get a message, letting them know someone’s interested, and then to make sure that someone calls and follows up with them within 24 hours.

No, that’s good advice.

And for the people that don’t have a big social media following, they want to build their brand. Um, what makes your practice different? What sets you apart? Why your team so amazing, give them some sort of valuable information. Some social proof years in practice accomplishment, testimonials, testimonials are golden in the social media world, golden. Um, when someone has been willing to give you a testimonial and it’s not very hard to get a testimonial, but you have to at least try those testimonials will bring you so much business. Um, and don’t be scared to spend money, to make money. You have to spend money, you have to keep the social media presence active and you have to spend money on the follow-up.

Right. Right. I think that the, um, you know, the testimonials are super important. I always think of, you know, we think of them in, in medical, maybe that we don’t use them as much, but they’re super important. Think about if you’re going to go out to eat at a restaurant in like a new town that you’ve never been to. And you’re like, Oh, well, it’s good. You’re not going to drive around and like, see what you see around. Right. You’re going to look on, on their reviews. And that’s the same thing that people are doing with us as doctors and for their healthcare. So I agree. The testimonials are super important and sometimes we overlook that and we, maybe we don’t ask for them as often as we should, but it’s absolutely something we need to do.

Oh yeah. There should be on your social media pages. There should be a minimum of one testimonial per week if you’re really wanting to make a good ROI on your investments with social media.

Nice. Nice. Um, and

So when we go back to the effect of follow-up an automated funnel, so the there’s many CRMs out there that can automate. So when the lead comes in to your, from your social media, it goes into this platform, it’s going to immediately text them, immediately email them and prompt someone on your team to call them and get them scheduled or respond to whatever they may have. That’s very important. It’s very important that you use compelling copy in the emails and the text. Sure. You could always just text them and say, Hey, I saw you were on my Facebook page. Um, but you need to take it a step farther. Uh, so with your ads or your content, you’re going to know what you’re targeting, whether it be a decompression, whether it be weight loss, whether it be functional. So you just keep your funnels separate and build each funnel out so that they’re getting effective follow-up messages.

Yeah, no, that’s super, super important because, you know, we want to make sure that if someone is reaching out or interested in what we’re doing, that we have a conversation with them because we’re real people. And we want to make sure that they can talk to us and we can talk to them and that they feel comfortable and then we can offer them what we feel is appropriate. So yeah, anytime anybody’s messaging you on social media, make sure you’re following up. Make sure you just stay in hello or thank you for visiting my page. It can be something really, really simple. Um, I think a good way to engage followers is to be a real person, be authentically yourself and be who you are and show that culture of your practice because that’s what people are going to be attracted to. They’re going to be attracted to who’s giving them good information, helpful information, as well as being personable and interacting with you. Um, so I think this is great for effective follow-up. Um, Casey, I really appreciate your message. And I think so many docs, um, you know, they, they have a Facebook page, but maybe they’re not putting everything in that they could. So if you just do one thing, remember I always say this, do one thing, pick one thing that you could do today to make a change, to make your social media better. That would be super, super easy. What would you say that is Casey

Contact people at least six times, unless they say, add me to the, do not call list. So statistically it takes six calls before they’re going to answer the phone.

Yeah, absolutely. And how fast should you contact them when they reach out to you

Within 24 hours, if you’re able to do it right away. That’s wonderful. If it’s, even if it’s the weekend, my recommendation is, is that you have someone at your office that could do the follow-up calls on Saturday morning. Yeah.

So yeah. So the sooner you respond the better because they know your life person, right? Because otherwise they’re distracted and they’re onto the next site or the next ad or the next thing. So if you’re responding, you’re, you’re grabbing their attention and engaging with them.

And also if you don’t respond in 24 hours on a lot of the social media platforms, they will lock it or ding you and keep you from being able to respond because they want your response time to be within 24 hours.

Yeah, no, that’s awesome. Well, thank you so much for joining us today, Casey. I really appreciate you and we’ll have a link in the chat box below. So if you have any other questions or interested, you can also send those messages to Casey. And thank you ChiroSecure for having us on. We appreciate you. We love you and for everything you do, and next week, Dr. Monica Buerger is going to be on with our pediatric show and empowering women. We’ll see you again in the new year. So have a great end of the year bye-bye

Join us each week as we bring you the best in business growth, practice management, social media, marketing, networking leadership, and lots more. If it’s about women in practice and business, you’ll hear it here.

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