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Welcome everyone to the Facebook Live ChiroSecure. I’m delighted to be with you today and we have a lot of very important information to get out into the ethos. We need our patients to be wide awake to what our message is and how I important. Today’s world for them in healthcare really means in messaging.
And that’s why this one and it is coming to our presentation, restoring balance. Isn’t that what we all need in our lives? It’s August. The kids are going back to school. School is a big stress for many. It’s being able to get back into that routine of everyday life. And I wanna remember that restoring balance for parents too is being able to accompany the.
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Obvious memos and to-dos and to bes and to just make things happen for you. It’s really getting back to what the chiropractic message is. So August, restoring balance and the role of chiropractic, that’s gonna be a big piece. And it’s also we’re putting in their injury, recovery, and sleep health.
Why? Because we need to get back into balance. And if you’re in pain, obviously you’re outta balance. And if you are not sleeping well. The same will go. So let’s start as always, thanking our fantastic sponsors. Without them, it would be hard to be in balance because we need them to step in and step up. And thank you, Kara Secure for always doing that.
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Let’s start with sleep. We’ll start from the very beginning of our day when we wake up, are we feeling refreshed? Are your patients really feeling that refreshment that they need and deserve? Because here’s what’s really critical, when you start thinking about where your day starts, it doesn’t start by the breakfast that you eat as we were once told.
It actually starts just before your feet hit the ground. And that’s the one piece that I think many of us have an important and critical response to. Did your body get the sleep it needs? Because injuries need healing. And as musculoskeletal injuries often lead to pain Now. As the whole being care provider that you are, you need to have discussions with your patients about sleep because sleep disturbances can actually amplify the problems if they’ve had injuries previously and can start creating chronic problems.
As they move forward in their daily lives. So this is where I want the messaging to really be amplified in chiropractic care. It helps our patients to be able to know who to ask. And how to ask it when they’re having sleep problems, but I also want to ensure that you, the chiropractor, are with us in building the opportunity to have these resources that will help them get the sleep that they need and deserve.
Why? Because sleep helps us in post-injury Recovery, sleep’s helps, helps us be cognitively aware and capable the next day. And a restorative night’s sleep as all of us knows you feel good and when you feel good, you do better. And the world seems to be a lot more fluid when sleep becomes a problem.
Stress levels rise, and that’s why we as chiropractors have a role in sleep recovery, especially if there’s an injury. And we wanna bring that in because it’s not just about sleep as a an opportunity to replenish your body, but sleep in recovery for post injuries is absolutely critical. So please do look through this monthly marketing roadmap for August because part of this is gonna be focusing on sleep as a replenishment.
But also post-injury. If there’s been a traumatic injury in any way, shape or form, you need to focus on sleep. And many of you have probably done that. The Upworthy Sleep Scale, trying to figure out where you sit and then being able to document how they feel. Are they tossing and turning all light long?
Are they getting the right pillow for their injury? Do they have the right support in their mattress? Are they sleeping on the appropriate sleep posture? Efficacy, because you may not ask this, but if someone is suffering with tension headaches and they’re face down, they’re sleeping, stomach sleeping, ask yourself how that neck is gonna be.
Replenished in the morning, and we all know the truth. That’s why we want our patients to know the truth, and it’s important for social media to be able to showcase this sleep disturbance following traumatic brain injury. We always think about those that have been injured. In the musculoskeletal area, but we do sometimes forget the most important organ we have, which is our brain.
And when you start looking at the research that’s out there, it’s so critical, especially if someone has had a concussion and they need some. Someone to walk them through what post-injury recovery is gonna look like. So having these sleep graphics out there and, I always used to tease it’s all about puppy dogs and butterflies, but every once in a while you gotta throw in a puppy, right?
Sleep hygiene and chiropractic care. Good sleep hygiene includes maintaining a regular sleep schedule. We cannot stress that enough and creating that restful environment that we hope that you’ll be able to to put together. So what would you do if you were gonna talk about sleep hygiene? Pick a day, pick a week, whatever it is, and then swap out some of your old posters and put something like this on the wall.
I can guarantee you if a patient walks in the office and you’ve been seeing them for their personalized chiropractic care and the wall poster’s different. Absolutely they will notice. And wouldn’t it be great if you could start really changing things up so that your posters change on a weekly basis?
That’s how you’re gonna educate them. You’re gonna have these printed resources at the front desk, a better night’s rest. You’re gonna help them understand what injury recovery looks like, especially if they’ve had a whiplash injury. Car accidents, bicycle accidents. Whiplash injuries are something that patients need to really recognize, and even in mild case scenarios, muscle tissue can be disrupted.
As we all know through the research, part of us growing is our ability to build the arsenal and toolkit that is necessary for us to be better, do better, and have better for our patients. And this one that is sponsored by Aspen Laser and iLite is maximizing reimbursements for PI cases. That’s really important when we start talking about whiplash injuries.
’cause often they are, motor vehicle doesn’t always have to be, but often a motor vehicle accident. And with the date being Wednesday, August 20th, this is a moment for you to dive in, get reimbursed, and know how and what you need to use at the right time. So build your team, your staff to be able to talk about sleep.
And obviously whiplash injuries and post-recovery care critical pieces. The other part is understanding that when you’re in post-injury, often the patient’s not going to understand a lot about how it, what it takes to heal. That’s why this Adjusted Reality podcast is so important, understanding pain and what your body’s really telling you.
As a chiropractor, you see the whole being as part of the care program. It’s not about the pain, it’s about the sum of the parts, and when you educate your patients, their expectations. For what they’re going to get from you will elevate. You’re not just a pain doctor. You’re so much more, you’re about their whole being care and optimizing their performance.
Alleviating some of their unfortunate discomfort, but we really wanna also prevent, and that’s what Whole being Care is about. Now we have some very exciting updates that we wanna share with you because as we move through, as adjusted Reality podcast, it has concluded for the summer. But if you mark your calendar on September 8th, you’re gonna see a brand new podcast.
I’m gonna spill it right here. Who’s it going to be? It is gonna be one of your favorites. It’s Dr. Heidi Ick, and she has a fantastic podcast ready to be released on September 8th. So mark your calendars, please Make sure every single chiropractic patient that you have. Here’s Dr. Ick, because it is groundbreaking, it is shocking.
It’s what makes us chiropractors. I want you to make sure that your staff above all else listens to that September 8th Adjusted Reality podcast. It is dropping soon, and it is all about the latest research that our New Zealand chiropractor and fantastic researcher is going to share. So that’s. One of the pieces I want you to remember, September 8th is a big day.
I also want to say if you are at FCA, the national this coming weekend, it is gonna be the biggest celebration in all of chiropractic. We have a lot of great guests. We’re taking a panel on whole being care and adjusted reality. What does it really mean for whole being care? And I think the anti key of chiropractic really is whole being care.
It’s the ability to treat the patient as a whole, and we have a fantastic. Keynote speaker on our panel, and that’s Dr. Mark Siegel, who is one of the legacy media’s chief medical correspondents. And to have. The media start coming along with us on this journey will only help amplify things, and we wanna keep it simple.
If you can’t explain it simply enough, you just don’t understand it well enough. Thank you, Elbert. I think that is the key to where we need to go for the future. Be consistent. That’s most important, getting your message out, but also be sure that you are doing your very best to get the courage and the confidence to go out into your community with the right information at the right time.
Now, if you’re gonna be in Davenport, we’re gonna have an under the big tent moment as well as a course. So please. Anytime, anywhere come by their booth if you’re gonna be in the area. And the one piece that I want to really showcase to you is we do get a lot of questions every day. How do I access the resources?
How do I update my account? How do I log into my account? I forget all these things. We have new resources for you. And about you so that when you come on, if you haven’t been with us for a while, don’t worry. We’ve got you and you’ll be able to go to our website, newly branded, which is the next layer here is we now have an officially launched with you our new branding.
So that is going to be something when you come to our new website, you’re gonna see if you forget your login, just put your email address in that you have used previously and forgot password, and go back to your web, to your own email and pick up that temporary password. This is about getting on board.
This is about making a movement. Then time is now. When we come together, when we build together, we’re gonna make a movement. And I will tell you, we own adjustment. That’s our word. We’re adjusting the world. We’re aligning people’s lives in a whole being care reality. And so that is why I wanna bring you to our last statement of the day, the most exciting.
And that really is the adjusted reality book. It’s been 130 years and we’ve been waiting for this moment, and the time is now October 14th. This book will be around the world. I guarantee you that we’re going to make history together. This is our book, our Time, our Movement to adjust the world. In a way to which they can see balance, harmony, and vitality come together because adjusted reality is the our message.
So if you’ll join us, you can pre-order right now. Listen, you can get your opportunity to do better and be better. There is an alignment pack. If you go to fcp.org/adjusted reality, you’ll see everything. You go there and the coupon’s gonna be there. You get 33% off. If you buy four books, listen, there’s a high school, there’s a a college, there’s a guidance counselor.
There’s a healthcare provider that you wanted to educate. You want that book in your office to lend out. You wanna give out some gifts for Christmas, four, seven or 10 books? Let’s make this book a global movement on. We are adjusted, we are together. We’re providing whole being, care to optimize the whole being.
So as you would think through. What can I do to make a mark in my community? Start with adjusted reality. Get your patients to take a picture when the book comes out, and let’s move the needle together. And that’s why I’m here with you and for you and about you. I never let you down on what the next month is gonna be.
So drug free Pain management awareness month is a declaration to stop. Opioid misuse, abuse, and unfortunate use. Even still for low back pain and musculoskeletal discomfort. It’s not the solution. We know what the solution is. Come with me on the journey and we will start making massive changes. So remember that when we start thinking about the solution, 90% of the solution is to identify the problem.
We know the problem is people really are confused and we need to bring them into alignment both physically and mentally to what whole being care is and why lifestyle is so critical. A lifestyle doctor like you, helping them find their way, builds progress, and that, my friends, is exactly why the Foundation for Chiropractic Progress is with you.
It’s about you and we will move the needle together. Can’t wait to see you for September. And remember, if you’re at FCA this weekend, come and buy the booth and let’s talk more. Thanks so much. See you next week, next month. Isn’t it time you join the most powerful team of successful doctors and chiropractic and go for the gold?
Simply go to www.ffourcp.org/package and get your customized practice success solution.
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